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Author Archives: Mike Alber
400 Examples of Brand Pages on Google Plus
Last week, Google+ rolled out a new pages feature that is causing a flood of businesses, musicians and blogs to create an official presence on the platform. The large volume of brand pages created within the first 48 hours strongly suggests that marketers are … Continue reading
Posted in Best Practices, Innovation, News Tagged branding with social media, Companies, corporate social media, examples, Google, Google Plus Pages 2 Comments
60 Insights From Experienced Community Managers
One of my favorite Community Management bloggers recently released a cool eBook that I want to share with you. The eBook cleverly aggregates bite-sized insights from Community Management experts located around the world, including many of my biggest influences on the topic. … Continue reading
Posted in Best Practices, Community Management, News, Sense of Community Tagged Blaise Grimes-Viort, Community management insights, Ebook, resources, tips 2 Comments
How Google Rewards Their Top Forum Contributors
When it comes to rewarding active forum participants, it’s relativity common to see communities give out badges, mail freebies, send thank you letters and grant VIP forum access. But what about creating an event that is specifically tailored to both thanking and getting feedback … Continue reading
Who is the Fastest Brand on Twitter? The Twitter Brand Race
Earlier this year my good friend Chris Spagnuolo came up with the interesting idea of running a Twitter Brand Race. In the sprit of March Madness, Chris created a bracket with 64 major consumer brands and, round-by-round, engaged them in … Continue reading
Posted in Customer Service, News, Social Experience Tagged Brand Race, Chris Spagnuolo, CircuitCity, Gap, Garmin, March Madness, redbull, social responsivness, twitter 3 Comments
I Am a Member of A Community of Thinkers
In 2009 Liz Keogh, Jean Tabaka and Eric Willeke created this statement that they’ve encourage to be shared around the blogosphere. Having been fortunate enough to work closely with Jean, I know how truly passionate she is around sharing, facilitating and enjoying … Continue reading
Posted in Innovation, Sense of Community Tagged A Community of Thinkers, Community, Eric Willeke, Jean Tabaka, Liz Keogh 1 Comment
Informative Chris Brogan Presentation from New Media Atlanta
I’m a big fan of Chris Brogan. He has become one of the most prominent figures in blogging and social media essentially by being himself. He is a little rough around the edges – but is genuine, insightful and very … Continue reading
Social Media Operationalization – An Overview
Check out this great Slideshare presentation from Olivier Blanchard (AKA The Brand Builder). In it he does a good job of explaining how and why social media should be plugged into a wide variety of your business operations. I’ve never seen … Continue reading
The Power of Taking First Action
I was glancing over the book Trust Agents again this week, and I came across this passage that really resonates with me. From page 95: The Power of Taking First Action: “Humans understand how favors work. Doing and trading favors is … Continue reading
Posted in Best Practices, Community Management Tagged Chris Brogan, customer advocacy, goodwill, Trust Agents, twitter Leave a comment
Using Twitter To Strengthen Your Online Community
Twitter can be a great tool to use in support of your online community building efforts. Here are three different online communities I’ve seen leverage Twitter to facilitate success: 1) Adobe groups Adobe Groups uses a twitter list to display the … Continue reading
Posted in Best Practices, Community Management Leave a comment
